For Sellers – The McWilliams Group

Thinking of Selling Real Estate?

Ready to Sell Your Home, Land or Horse Property?

The real estate market is more complicated and difficult to navigate than it has ever been. Buyers and sellers risk losing wealth, missing opportunity, and exposing themselves to unforeseen hazards every day. We want to see buyers and sellers win and succeed in this market. Our services provide careful guidance for buyers and sellers so that they may safely and successfully accomplish their real estate goals.

With decades of experience, real estate mastery and intimate knowledge of land, zoning, and water issues, we have honed the skill of specifically preparing our listings to highlight all facets important to your specific buyers. At our expense, we extensively prepare and showcase your property through strategic staging, architectural photography, floor plan imagery, drone photography, video, drone video and virtual tours.

We profile your buyer and completely customize our marketing for each listing, reaching buyers on a broad scale as well as targeting the market for the most likely buyer for your listing resulting in the highest net proceeds for you.

Depending on the property, we often present properties to potential buyers and their agents personally. For larger parcels, we bring a 5-seater UTV to get buyers out onto the whole parcel.

Contact us today to learn why we are different and how we will get your property in front of the best buyers, in the shortest amount of time, leaving you with the highest net proceeds.

Frequently Asked Questions

My property is so beautiful in the spring, but we don’t want to sell until we retire in January. How can I show buyers how amazing the spring is – in January?

This is not uncommon for our clients. We will send out our photographer at the best time of the year to take exterior photos and video and archive them until you are ready to sell. Once your home is staged and ready to present on the interior as well, our photographer will come back to finish the photos and video.

Why is selling acreage or horse property any different than selling a home?

In 2010, we realized that the majority of horse properties were not being marketed to people who saw the value not just in the home, but in the outbuildings, land quality, zoning, water, location, fencing and other improvements. As horse people ourselves, we help seller’s market horse properties to horse people, bringing them their highest return on investment.

One of our clients said it best: “If you are considering selling or buying horse property, you should absolutely go with realtors like Andrew & Heather McWilliams, who live the horse life themselves and understand the ins and outs of Colorado horse property. When we first listed our horse property with a regular realtor, we spent hours upon hours getting everything ready for multiple showings from people who only wanted to see the house and did not take any time to even look at the horse amenities or property. With Andrew & Heather as our selling agents, almost all of our showings were from people interested in horse property. Potential buyers generally looked at the barn and horse amenities even before entering the house, this time we sold quickly to a great buyer. Andrew & Heather are not afraid to get their boots dirty walking property with clients, they kept us updated throughout the entire process and were in constant contact to ensure everything was set for a successful closing. If you need a knee operation, you would not go to a doctor specializing in hand surgery. That said, if you are considering buying/selling horse property, you should absolutely go with realtors like Andrew & Heather McWilliams who know horses and horse property.”

More on selling equestrian properties

Unless you already own the farm of your dreams, chances are you’re going to end up selling your farm or buying another property in the future. In many instances, horse farms are not market ready as they stand. Unless your farm is more show barn than working facility, it will most likely require some form of staging, updating or repair.

Your goal should be to make the property look as good as it can. No one wants to buy a property that’s been neglected. Deferred maintenance issues, fencing issues, poor ground management problems can all reflect negatively on your property.

In order to get the best value in the shortest amount of time, your property needs to stand above the rest. You’ll want to repair fences, pick paddocks, keep aisles swept and stalls clean, and ensure that gates and barn and stall doors open and close smoothly. Storage and tack rooms that are full of mice, debris and feed sacks, clean them out.

If it’s muddy, use extra care to prevent paddocks from becoming mud lots – that’s not the first impression you want to make on a buyer. Early Spring is a good time to keep your horses off the grass as much as possible as it is beginning to come in for the season. Manage your natural grass carefully as a green pasture paints a pretty picture.

While the equine facilities are the most important part of the property for horse people, don’t overlook the home and yard. Many farms are purchased by a horsey wife and a non-horse husband (or vice versa). The property has to please both.

To make the home as attractive as possible, it needs to be de-cluttered – that makes it look larger. We provide staging services to all of our clients, but in general, kitchen countertops should be bare, closets purged and organized, and kids’ rooms tidied up. In general, present a neat and clean house to the buyer. As you agent, we can make recommendations for specific updates and repairs as well, that are important to the sale of the property. Think of yourself as the buyer, too. What would you expect to see? Be objective and put yourself in a buyer’s shoes.

Early Spring through mid-Fall is the prime time for marketing real estate in our area. So if you haven’t begun the process of getting your property on the market already, early in the year is a good time to begin.

Price is probably the most crucial factor in getting a property noticed and sold. Studies show that it is very important to price a property correctly from the start. Overpriced properties have trouble attracting the serious buyers who have done their homework and are educated on inventory and pricing conditions. If your plan is to “start high” and reduce your price later, you may find that you have already lost the attention of the most serious buyers. Statistically, properties priced according to the market sell for 2% more than properties that were priced high to begin with.

Because horse properties are so specialized, it can take some time to find the right buyer for your farm. Don’t attempt to “game the market” by alternately putting your farm on the market and then taking it back off. Leave your property on the market and wait patiently for your buyer.

We are here as your agents and guides to help you market your home correctly. Contact us today to learn the difference! 303-674-3318 or contact@themcwilliamsgroup.net.

Thinking of Selling Real Estate?

Ready to Sell Your Home, Land or Horse Property?

Frequently Asked Questions

More on selling equestrian properties

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